Active For Good Privacy Policy

Who we are

Active For Good provides solutions that connect getting active with helping severely malnourished children. Active For Good is a product of Calorie Cloud, a registered 501c3 non-profit corporation in the US. The purpose of this policy is to tell you what type of information we gather from visitors to our “Website” and from account holders who signup for our “Platform”.

Website Visitor

Information is collected from visitors to our website primarily to improve the experience. The tracking technologies include Google Analytics and similar tools to understand better what is most engaging and website visitors. We will only connect personal information when a visitor provides it to us. This includes signing up for a webinar, email newsletter or an inquiry for more details.

Platform Account Holder

Account Holders are visitors who have signed up for our activity challenges and created a login and password. This platform includes both web and mobile applications where someone would log in and set up an account with personal information including their name, email, and connection to one of many types of activity trackers.

By registering your activity tracking device to Active For Good, you give Calorie Cloud dba Active For Good permission to upload and store your activity data. That data will be shared with the organization sponsoring your activity and used to calculate group averages and your personal averages over time.

The information gathered will be communicated in rolled up group averages throughout the program including leaderboards, websites, mobile apps and email updates. The connection of your activity tracker to Active For Good uses standard API connections provided by the manufacturer of the device or application. You can hide your data, opt-out, or disconnect your activity tracker from Active For Good at any time.

An account holder is asked to provide a screen name which is used in the challenge dashboards and leaderboards, providing a way for people to participate in a challenge without sharing their identity with other challenge members.

Protection of personal information

The platform utilizes encrypted SSL channels for all personal account holder information. This information is stored securely in datacenters primarily with Salesforce and Heroku.

Opt out preferences

You may opt out of emails at any time using the unsubscribe link in the email. If you are an account holder and wish to remove your entire account, please contact, and we will confirm within two business days.

COPPA (Children Online Privacy Protection Act)

We do not specifically market to children under the age of 13 years old.

Changes to this policy

We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Contact us

Active For Good
Phone: 303-309-1423
Mailing: 4470 W Sunset Blvd #90123
Los Angeles, CA 90027
501c3 non-profit EIN: 47-1407209