Inspiring People to Get Active For Good

Our Mission

We’re inspiring people to get active and healthy while making an impact for severely malnourished kids.

Our mission is to provide companies and groups with activity challenges that utilize purpose as a motivator. We are connecting physical activity with a great cause, and we hope to double the global budget for Ready-to-use Therapeutic Food (RUTF), the main line of defense against Severe Acute Malnutrition (SAM).

We’re creating programs that monetize physical activity of people all over the world. Activity tracked during challenges, by people being active, is converted into life-saving therapeutic food packets for children suffering from SAM.

Our History

Active For Good is a DBA of Calorie Cloud, and was started by the founders of MANA Nutrition, a non-profit organization that manufactures life-saving packets of RUTF (Ready to Use Therapeutic Food) to prevent childhood deaths caused by severe acute malnutrition.

In 2009, MANA raised funds to open a factory in Georgia. Today, MANA ships over 500,000 packets of RUTF per day through partners like UNICEF, USAID, Save the Children, World Vision, and Doctors Without Borders.

The idea for Active For Good came from a few sources, including a 2012 CNN report that Saddleback Church had collectively lost over 200,000 lbs. MANA CEO Mark Moore ribbed a friend saying that it was unethical for them to have “lost” that weight; rather, they should have donated it to help undernourished kids. The response: “Can we do it?”

In the summer of 2013, we attended the Unreasonable Institute, an accelerator program for social impact startups. There we developed relationships with a team of mentors and coaches who continue to be a part of the team and contribute in meaningful ways:

Rick Sterling added his wealth of expertise and encouraged us along the way.

Pascal Finette’s generous network connected us to amazing people at companies like Strava, Nike, and Jawbone.

Kevin Starr, of the Mulago Foundation, provided the first grant funding to help us pursue the idea.

Vamsi Sistla connected us to JP Morgan Chase, who invited us to their Code for Good and Force for Good programs. They provided key insights for building a wellness challenge platform for large enterprise companies.

Rajesh Anandan’s question – Why don’t we do that for kids? – began our relationship with the U.S. Fund for UNICEF.

Our team was instrumental in the launch of UNICEF Kid Power. Our team helped with ideation and launching of the program.

Today, we are focused on two areas where we believe we can have the biggest impact: corporate wellness challenges delivered in the workplace and challenges for groups.

Partners and Advisors

We were welcomed by the Unreasonable Institute in 2013 for a 6-week accelerator program. The relationships with mentors, focused support and access to seed capital was essential for launch.

UNICEF became a partner in the Kid Power program. Calorie Cloud focused on the online platform experience and development while UNICEF focuses on the program rollout.

We are proud to be an SU Labs portfolio company. Singularity companies include startups using exponential technologies to address the world’s most intractable problems.

Active For Good was started by the founders of MANA Nutrition, a non-profit organization that manufactures life-saving packets of RUTF (Ready to Use Therapeutic Food).

Save the Children believes every child deserves a future. They serve as one of our key partners in delivering impact for kids.

World Vision partners with children, families, and their communities to reach their full potential. They serve as one of our key partners in delivering impact for kids.

Company Structure

Active For Good is a DBA of Calorie Cloud a registered non-profit organization with 501c3 status and with EIN 47-1407209.

We are committed to running a business with aggressive growth and a sustainable operating model. Being a 501(c)3 gives us access to grant funding so we can deliver our solution at a lower price and demonstrate our clear priority of making an impact for health and wellness rather than shareholder return.

Impact Investment

We are using our non-profit status as a strategic advantage. Active For Good is designed to engage the marketplace as an economic engine that can improve health and fitness while ending malnutrition for children. Grant funding allows us to build the technology and deliver the programs at a low cost. Our competitive platform combined with the direct connection of helping others makes us unique in the market.

Want to talk more about this? Please email us at

Got Questions?

Have a question or need support?

or visit the Help Center.

Get Updates!

Challenges are currently by invitation only and require an event code to join. Add your name to the list and we will keep you updated about future challenges and program updates.